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✅ Instant Digital Download | Excel & Google Sheets | Editable & Printable | Ecommerce Seller Tool
STOP guessing your prices. This premium Wholesale & Retail Pricing Calculator
builds your true product cost, then gives you a profitable wholesale AND retail
price for every product — automatically, with the margin and markup spelled out.
Built for Etsy sellers, makers, boutiques, Shopify & wholesale brands and any
product-based small business, it combines a true cost build-up, a side-by-side
wholesale vs retail calculator, a whole-catalog price list with health flags,
reverse margin/markup tools, a break-even analysis and a clean dashboard in one
workbook. Works in Microsoft Excel AND Google Sheets, plus printable & fillable
PDFs — no apps, no subscriptions, yours forever.
WHAT IT DOES FOR YOU
• Builds your true unit cost: materials + labor + packaging + shipping + overhead
• Sets a wholesale AND retail price from the margin YOU choose
• Shows profit per unit, gross margin, net margin (after fees), markup % & multiple
• Side-by-side wholesale vs retail view with a keystone (2x) check
• Prices your whole catalog in one grid with On target / Below target / Loss flags
• Reverse tools: price → margin, target margin → price, markup ↔ margin converter
• Break-even units for wholesale, retail or a blended sales mix
• Live dashboard: average margins, most & least profitable products, charts
WHAT'S INCLUDED
• Excel workbook (.xlsx) with 7 pre-built tabs & live charts
• Google Sheets version (one-click import)
• Printable PDF worksheets (US Letter + A4)
• Fillable PDF quick pricing worksheet
• Step-by-step instruction guide
WHY SELLERS LOVE IT
No more underpricing. No more confusing margin with markup. Just clear, correct
answers to "what should I charge — wholesale and retail — to actually make money?"
HOW IT WORKS
1. Set your target wholesale & retail margins
Pricing Calculator Spreadsheet, Wholesale & Retail Margin Calculator, Product Pricing Template, Profit Markup Tool, Excel and Google Sheets
$5.99
Sale price
$5.99
Regular price
STOP guessing your prices. This premium Wholesale & Retail Pricing Calculator
builds your true product cost, then gives you a profitable wholesale AND retail
price for every product — automatically, with the margin and markup spelled out.
Built for Etsy sellers, makers, boutiques, Shopify & wholesale brands and any
product-based small business, it combines a true cost build-up, a side-by-side
wholesale vs retail calculator, a whole-catalog price list with health flags,
reverse margin/markup tools, a break-even analysis and a clean dashboard in one
workbook. Works in Microsoft Excel AND Google Sheets, plus printable & fillable
PDFs — no apps, no subscriptions, yours forever.
WHAT IT DOES FOR YOU
• Builds your true unit cost: materials + labor + packaging + shipping + overhead
• Sets a wholesale AND retail price from the margin YOU choose
• Shows profit per unit, gross margin, net margin (after fees), markup % & multiple
• Side-by-side wholesale vs retail view with a keystone (2x) check
• Prices your whole catalog in one grid with On target / Below target / Loss flags
• Reverse tools: price → margin, target margin → price, markup ↔ margin converter
• Break-even units for wholesale, retail or a blended sales mix
• Live dashboard: average margins, most & least profitable products, charts
WHAT'S INCLUDED
• Excel workbook (.xlsx) with 7 pre-built tabs & live charts
• Google Sheets version (one-click import)
• Printable PDF worksheets (US Letter + A4)
• Fillable PDF quick pricing worksheet
• Step-by-step instruction guide
WHY SELLERS LOVE IT
No more underpricing. No more confusing margin with markup. Just clear, correct
answers to "what should I charge — wholesale and retail — to actually make money?"
HOW IT WORKS
1. Set your target wholesale & retail margins